Astral Foods Business Units


Poultry

Astral Poultry has operations based in Gauteng (Festive), Mpumalanga (Goldi), Kwazulu-Natal (Mountain Valley) and the Western Cape (County Fair). Astral is one of the largest integrated poultry producers in Southern Africa. We're a leading low cost producer of feed pre-mixes, complete feed, hatching eggs, day-old chicks, broilers and distributor and producers of a variety of fresh, frozen and value added chicken products in Southern Africa with an expanding footprint in selected Southern African countries.

Full Service Broiler Producer
As a fully integrated broiler production, processing, distribution and sales and marketing operation, Astral processes 4.2 million broilers per week.
From the strategic placement of our operations in Standerton, Olifantsfontein, Camperdown, Epping and Hocroft we pride ourselves on good management and commitment to customer service as well as national coverage and export (mainly SADEC).
The high degree of planning and implementation in rearing, laying, hatching and processing of 4.2 million broilers per week requires streamlined processes, focus and determination of every staff member.

Highly Trained Staff
Astral Poultry employs approximately 8000 people to ensure procedures and standards are maintained every step of the process in order to guarantee quality and safety.

Fully Certified
All the Astral Poultry processing plants comply with statutory requirements and registrations and are certified by independent third parties in terms of their food safety systems.

Products
Astral Poultry produces frozen, fresh and value-added chicken products to both the retail and food services sectors, brands include: Goldi, County Fair, Festive, Mountain Valley and Supa Star.

Highest Standards
The quality of these Astral Poultry brands has established us as leaders in one of the most exciting and competitive consumer markets. We know the importance of on-time deliveries and that is the reason that we have our own highly specialised cold service fleet. This fleet operates daily throughout a sophisticated satellite tracking network to our selected wholesalers and retailers. Perhaps the most vital link between Astral Poultry and our consumers is the highly efficient "Cold Chain" guarantee of product quality and customer satisfaction we provide.

Astral Poultry is proud to place its chicken brands on the plates of millions of consumers every day.


Poultry Brands:

Goldi

  

The Goldi operations are based in Mpumalanga and slaughter an average of 1.7 million birds per week. This is where most of Astral’s IQF (Individually Quick Frozen) Chicken is produced as well as our Further Processing Products, mainly for the Food Service Market.

 

 

 

 

Festive

  

The Festive operation is a versatile operation and situated in the Gauteng area. This plant slaughter approximately 1.2 million birds per week and produces Fresh Chicken for the local market (central region) as well as IQF (Individually Quick Frozen) Chicken and value added products.

 

 

 

County Fair

  

Located in the Western Cape, County Fair is a fully integrated broiler producer processing 1,33 million birds per week.

The abattoir located in Agter-Paarl supplies birds to a fresh and frozen further processing facility in Epping Industria, Cape Town. County Fair markets products under the County Fair brand with a product range of approximately 137 products. The day-old chicks hatched and placed on County Fair’s grow-out farms are supplied by their in-house breeding operations. Meadow Feeds situated in Paarl supplies all the poultry feed requirements.

 

 

Mountain Valley

  

This is our smallest, but very effective operation situated in Kwazulu-Natal. This plant slaughters 150 000 birds per week. The plant produces fresh chicken and value added products under the Mountain Valley brand. We pack private label products at this plant as well with a limited production of frozen chicken products.